Product-led Growth · Funnel Conversion Optimization

Piyush Roy

8+ years of converting “My product isn't growing” into “My product grows on auto-pilot”.

A body of work shaped by proven frameworks.

Selected work across SaaS, Training Services & FinTech Products and experiences that come out of growing them.

New Delhi, India Product Marketing Consultant Fractional CMO
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The belief
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Most financial products fail before the user ever loses money — they fail the moment a dashboard shows twelve numbers when the decision only needed one.

The work that matters isn't adding more data, charts or features. It's finding the single number, screen or sentence that actually changes what someone does next — and protecting it from everything that would clutter it.

Clarity isn't a design layer. It's the product.
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Selected work

Companies, assignments and outcomes worth examining.

Hover a card to reveal its original colour and prism reflection.

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Blog

Writing on product, growth and the decisions between them.

Newest first — recent essays on fintech product strategy and the pressures that test it as platforms scale.

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Testimonials

What people say after working together.

Straight from the people behind the work.

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Piyush working at a laptop in a sunlit office
Piyush RoyNew Delhi

I'm Piyush, based in New Delhi. I spend my time making investment products simpler than the industry usually allows.

At Perccent, Cybrilla and a few platforms before them, the work has always circled the same question — what does this person actually need to see to make a good decision, and what can we remove.

Outside work, I make time for long walks, old books and conversations that wander somewhere useful.

"The best interfaces disappear. The best decisions feel obvious in hindsight."

Currently exploringBehavioural finance, decision design, and why simplicity is harder to ship than features.
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Collaboration

I occasionally take on work where financial product clarity and growth strategy meet.

I collaborate with teams and founders to simplify complex financial ideas, shape better user experiences, and build products that create real impact.

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Interested in working together? Let's build something meaningful.

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